The anti-oxidants and skin care protections these natural ingredients provide are a tremendous benefit for loyal customers. The company trademarked the terms “Plant Protection” and “Farm to Face” which help explain their commitment to utilizing ingredients like raspberry and strawberry seed oils, red algea and other natural ingredients to boost sun protection with fewer chemical or mineral ingredients. The focus on quality has never wavered for COOLA Suncare, with research-based formulas that seek to reduce non-organic chemicals and materials in the active ingredients of skin care products and maximize plant-based sun protection. COOLA Suncare was honored with the 2015 Cosmetic Executive Women (CEW) “Eco Beauty Award” at the Waldorf Astoria, up against global brands like L’Oreal and Estee Lauder. The close-knit team may be having fun, but they are also experiencing remarkable growth-over 200% in 2015 with a trajectory that is nowhere close to slowing down. ![]() We create a family environment, and we’re doing what we love.” “Who wants to leave their dog at home all day long? We want our employees to feel comfortable. We’ve had yoga instructors come to our office and as a company we support gym memberships for our employees,” he says.ĬOOLA Suncare team members are also allowed to bring their dogs to work, with dog bowls and dog treats visible around the office. “We all love being competitive, doing things like surfing, stand-up paddling, mountain biking, and the relaxing activities too. “The entire company is currently tracking our steps and we turn it into a competition with me and our sales director tracking until midnight in a head to head competition.” “One of the greatest blessings of living out here is the active lifestyle, and our company is very engaged with employees that train for Iron Man competitions to hiking as much as possible,” says Birchby. This was not only based on the beautiful Carlsbad beaches – always a necessity! – but also the corporate partners and cluster of eco-friendly, action sports and active lifestyle retail outlets in the area. With tremendous growth and continual expansion, Birchy moved the company south and selected Carlsbad, California for its headquarters in 2011. They are still a core group of COOLA support with long-time relationships that we truly value.” “The boutique spas and resorts were a wonderful base,” explains Birchby, “because these passionate business owners understood our commitment to quality and healthy ingredients and were so honest with us on any issues we could address and how we could continue to improve on the product, the packaging, everything. Soon, COOLA Suncare was featured at select resorts and garnered media attention from national outlets like Shape Magazine. These personal life experiences, combined with Birchby’s passion for sustainable goods, led to his launch of COOLA Suncare in 2007 as a skin care company focused on sun protection through healthy, organic, eco-friendly ingredients.īy experimenting with skin formulas at various laboratories in Los Angeles, COOLA Suncare grew through a process of trial and error with a continuous dedication to quality, health and sustainability.Įarly growth came from the resort and spa niche market, which proved to be the perfect venue to launch this unique brand. ![]() ![]() He viewed the beach and surfing as a life necessity, traveling to Australia to surf and growing up vacationing in Florida where sunburns were not uncommon. Both of Birchby’s parents were diagnosed with melanoma.įortunately, his parents were treated quickly and fully recovered, but the experience was an eye opener for Birchby on the serious risk of bad sun habits. He ended up in the Los Angeles area for grad school, working on design projects while enjoying the ocean and discovering organic foods, when suddenly another development close to his heart would alter his life course. “I saw that my board was ‘Made in Oceanside, California’ and I had yet to hear about Carlsbad just south of this ‘Oceanside,’ but as I drove I simply knew that I wanted to be in Southern California and that I needed to be as close to the water as possible,” explains Birchby. Chris headed west in 1998 with the board he purchased in Long Island and previously enjoyed on the Montauk shore in pursuit of a fresh start in Southern California. But what if you follow your surfboard?įor Chris Birchby, CEO of COOLA Suncare, a Donald Takayama long board guided him as a young surfer, inspiring a cross-country adventure that would culminate in one of the most exciting skin care companies in the nation. They say if you follow your heart in any aspect of life you are bound to find success. CEO Profile: Chris Birchby, COOLA Suncare January 12, 2017
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